How To Create A Social Media Presence
73% Of Your Potential Clients Use Facebook
In this lesson, you'll learn how to use social media effectively and with limited resources.
You'll learn how to...
- Create a social media marketing plan
- Develop an editorial calendar
- Find time to get active on social
- Tie results back to analytics
Discover what social media marketing can do for your small business.
Key Social Media Marketing Terms
Let's start by defining some key social media terms.
- Search Engine Optimizaion:
SEO is optimizing your website to be found via search engines.
- Search Engine Marketing:
SEM refers to paid social media .
- Keywords & Tags:
These are words or phrases your customers search for,
with hashtags used on Twitter, Instagram, and Facebook.
- Mobile Content:
Mobile Content is consumed on smartphones,
so keep infographics and data visualizations simple.
- Community Manager:
A community manager manages relationships and communication with customers.
Livestreams are popular on mobile devices and should be planned in advance.
These are just a few of the key terms used in social media marketing.
Demographics Of Consumers Searching For Appliance Repair
60% Of Your Clients Are Between 35 and 64.
In this section, we will explore the demographics of consumers
who are searching for appliance repair services, including their age, gender, income level, and geographic location.
These will be followed by statistics on the social platforms they tend to be most likely to use.
According to a survey conducted by Chatgpt,
60% of consumers who search for appliance repair services are between the ages of 35 and 64.
This is due to the fact that they are more likely to own their homes and appliances,
and are therefore more invested in maintaining them.
According to the same survey,
women are more likely to search for appliance repair services than men,
with women representing 53% of all searches.
- Income Level:
The majority of consumers searching for appliance repair services have a household income of $50,000 or more. This can be attributed to the fact that homeownership and appliance ownership are more common among households with higher incomes.
- Geographic Location:
The demand for appliance repair services is highest in urban and suburban areas, where the population is denser and homeownership rates are higher. According to Google Trends data, the states with the highest demand for appliance repair services are California, Texas, New York, Florida, and Pennsylvania.
The Platforms Your Clients Use Most
In order to get the most from social media for your service,
we've listed the most popular platforms among those customers which are most likely to call.
Facebook remains the most popular social media platform among homeowners aged 35 to 64. According to research conducted by Chatgpt, the National Association of Realtors (NAR), says 73% of homeowners in this age group use Facebook,
making it the most widely used platform for this demographic.
Facebook is a great for homeowners since it allows easy connections with friends, family, and neighbors, as well as access local community groups and pages.
Facebook is ideal for advertising and live-streaming,
but organic posts have limited reach without paid promotion.
YouTube has become an increasingly popular destination for homeowners looking for home improvement and DIY content. According to the same survey,
48% of homeowners in this age group use YouTube regularly.
Homeowners can find videos on anything from basic home repairs to full-scale renovations on this platform, making it a valuable resource for anyone looking to improve their home.
Youtube also makes it easy to make targeted promotions for profitable repairs.
Visit our video on Youtube and the longtailed search for strategies for getting leads quickly.
LinkedIn is a social media platform geared towards professionals, making it an ideal platform for homeowners looking for advice on home improvement or home buying/selling.
According to the NAR survey, 27% of homeowners in this age group use LinkedIn regularly.
Homeowners often use LinkedIn to connect with real estate professionals, mortgage brokers, and other home experts to get advice and ask questions.
Pinterest is a visual discovery platform that is becoming increasingly popular among homeowners.
According to the same NAR survey, 18% of homeowners in this age group use Pinterest regularly.
Homeowners can use Pinterest to find ideas for home decor, landscaping, and DIY projects, making it a valuable resource for anyone looking to improve the aesthetic of their home.
- Twitter is great for real-time news and customer service. Twitter is where businesses go to find real-time news and offer customer service, but they should be careful not to engage in public fights.
- Instagram offers photo and video sharing, as well as influencer partnerships and shopping ads. Instagram is a mobile-friendly photo and video sharing app, where non-commercial, creative images with relevant hashtags can increase reach.
- Snapchat and TikTok appeal to younger audiences, but make sure your customers use them before posting. Snapchat and TikTok are popular with younger audiences for sharing disappearing messages and off-the-wall videos.
It is smart to begin your Social Marketing by targeting the
platforms that can reach highest percentage of potential Clients.
When you have that one implemented and doing well, then move on the next.
It is better to have one platform that you do well, than 5 you cannot maintain.
Social Media for Business
Social media is a useful tool for businesses to listen to their customers and gain market intelligence.
Content management systems like Hootsuite can help manage multiple social media profiles and schedule posts.
Curating Twitter lists, setting up searches and alerts, and monitoring conversations in real time can provide valuable insights for shaping content marketing and products.
Careful listening, patience, and adding value to conversations are essential for success on social media.
Add Social Media to Your Marketing Mix
The concept of integrated marketing involves strategically combining various marketing activities to create a consistent story that reaches customers throughout the day. Social media is a powerful tool that can be integrated into your current marketing mix to reach customers where they are most receptive to receiving your message. When considering adding social media to your marketing plan, it's important to start by asking questions such as:
- What are your goals?
- What social and traditional media channels do your customers use?
- What is the best way to reach your customers?
By mapping your customers' day and understanding the best times and channels to reach them, you can create a social media plan that is consistent with your brand personality. However, it's also important to balance your resources and consider your budget, as social media marketing requires energy, planning, and resources. While social media can be a cost-effective way to reach customers, it's not entirely free and requires a long-term commitment. It's important to find the right mix of social and traditional programs that work best for your customer, and remember that social media marketing is a marathon, not a sprint.
Setting Effective Social Media Goals for Your Business
Setting clear social media goals is an essential step in creating a successful marketing strategy. Regardless of whether you are a small bakery or a large retail store, every business has specific goals they want to achieve. Your goals serve as a destination point for the great things you want your business to do, and they are a fundamental part of setting a business strategy.
Once you develop your goals, you need to establish a process to measure whether or not you are achieving them. Many businesses use social media to support their marketing or business goals. However, some people equate social media success with the number of likes they receive on a post, which is not an effective way to measure success. Likes are a soft metric and are too ephemeral to be considered effective goals.
Instead, design your social media goals to measure outcomes. For example, what action do you want your customer to take when they interact with you on social media? In other words, what do you want them to do? Encouraging customers to sign up for a newsletter is an effective social media goal that can be tracked by monitoring the number of sign-ups generated from social media updates.
Once your goals are set, you will want to work with an IT or SEO consultant to set up your analytics to track your social media campaigns and customers' behavior. This involves figuring out the type of data you need to capture at the outset and the criteria you are using to measure success. There are many resources available online that offer analytics basics to help you get started.
In summary, don't get lost in the popularity contest of likes. Social media, like all your marketing tactics, should be designed to move the business needle and help propel your company where you want it to go. If your social media strategy is not doing that, then it's time to adjust.
Understanding Your Customers' Social Media Habits
To effectively connect with your customers through social media, you need to understand their social media habits.
This means knowing which platforms they use and when they are most active on them.
Just like traveling in a foreign country, you need to understand the behavior etiquette of each platform in order to avoid coming across as a boorish tourist.
By observing your customers' social media activity, you can learn whether they use social media to connect with friends and family, interact with brands, gather product information, or receive customer service.
There are several ways to learn more about your customers' social media preferences. You can ask them directly through surveys, e-newsletters, discussion forums, or in-person interactions. You can also learn from your competitors' social media activity, such as which posts are getting the most comments and shares.
When deciding which social media platforms to use, consider what your customers are looking for and whether you can provide value to them in a non-spammy way.
The Hootsuite Blog suggests following the "rule of thirds" when creating content: one-third about yourself, one-third sharing other people's posts, and one-third building relationships for your brand.
Remember that building trust with your customers takes time and effort.
To summarize, understanding your customers' social media habits is crucial for developing an effective social media plan.
By observing their activity and asking for feedback, you can determine which platforms to use and how to create content that provides value and builds trust with your audience.
Crafting a Social Media Policy for Your Business
Social media is a powerful tool for small businesses to connect with their customers. However, it can also be a double-edged sword if not managed properly. It is important to have a social media policy in place to ensure that your company's online behavior aligns with your brand image, and to protect your business in case of any legal issues.
Your social media policy should be a code of conduct for your company's behavior online, and it should be communicated clearly to your employees. It sets the tone for your business's culture and online persona, and it outlines acceptable behavior and language for all your company's online properties, including your blog or website, social media channels, and customer forum.
As you develop your social media policy, keep it simple and easy to understand. Cover topics such as acceptable behavior and language, treating people with respect, honesty, transparency, community standards, and disclosure. Be clear about whether or not you moderate comments, and if so, what criteria you use to remove them.
When responding to comments or feedback, be positive, thankful, and constructive. If someone is critical, acknowledge their feedback and let them know how you will improve in the future. Avoid getting defensive or picking fights, and only remove comments that are abusive or use inappropriate language.
It is also important to have your social media policy reviewed by a lawyer to ensure that it is legally sound. However, be sure to keep it in plain English, so that it is easy to understand for both your staff and your customers.
Dell Computer's social media policy is a is a great example of a clear and transparent policy. It is based on five common-sense principles, including being nice, having fun, and connecting. This policy sets a great example for all businesses to follow.
Creating A Social Media Plan for A1 Appliance Repair
Social media marketing can be a powerful tool to promote A1 Appliance Repair and achieve its business goals.
The first step in creating a successful social media plan is to define the desired outcome, such as increasing brand awareness, customer engagement, or sales.
For A1 Appliance Repair, the goal could be to position the company as the most reliable and efficient appliance repair service in the local area.
After setting the goal, it's important to consider the strategic factors that may impact the plan's success, such as competition, target audience, and budget.
Measurable objectives should also be identified, such as increasing website traffic, generating leads, or improving customer satisfaction.
An example objective for A1 Appliance Repair could be to increase website traffic by 15% within the next 3 months.
Next, a social media strategy should be developed to guide the plan's implementation. This strategy should be clear, focused, and aligned with the business objectives.
For A1 Appliance Repair, the strategy could involve building relationships with local influencers, such as bloggers or social media personalities, to showcase the company's services and attract potential customers.
Finally, social media tactics should be identified to support the chosen strategy.
These tactics could include regular social media updates, paid advertising, content creation, or contests.
For A1 Appliance Repair, some potential tactics could be creating tutorial videos on appliance maintenance or repair, offering exclusive discounts or promotions to social media followers, or running a social media campaign to encourage customers to share their positive experiences with the company.
It's also important to establish a budget, timeline, and measurement criteria for the social media plan.
This includes setting clear responsibilities and deadlines for each task, as well as identifying success metrics to track progress and adjust the plan as needed.
By utilizing a well-organized and thoughtful social media plan, A1 Appliance Repair can effectively engage with its target audience, build brand awareness, and ultimately drive sales and business growth.